Malee Hughes
Malee Hughes
As KOKONUT began the expansion of their product line beyond coconut-based yogurt, they sought out a name that would more fully embody their new brand.

KOKONUT to CULINA

Re-branding and packaging design for KOKONUT, a delicious dairy free yogurt. 

As KOKONUT began the expansion of their product line beyond coconut-based yogurt, they sought out a name that would more fully embody their new brand.

As KOKONUT began the expansion of their product line beyond coconut-based yogurt, they sought out a name that would more fully embody their new brand.

From KOKONUT came CULINA, maker of quality goods free from processed ingredients or refined sugars.

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CULINA means "kitchen" in latin. The kitchen represents the heart of a house- it is arguably the most creative space in the home, and certainly one of the most integral.

CULINA means "kitchen" in latin. The kitchen represents the heart of a house- it is arguably the most creative space in the home, and certainly one of the most integral.

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I merged clean lines and a minimal font with the flexible spontaneity of a marbled pattern to encompass both the sophistication and the inventiveness that CULINA brings to the table.

I merged clean lines and a minimal font with the flexible spontaneity of a marbled pattern to encompass both the sophistication and the inventiveness that CULINA brings to the table.

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